Creating a Corporate Culture of Caring

Firoz Patel Corporate GivingIt’s no secret that new and old companies alike are starting to invest in opportunities that allow the companies and their employees to give back or help charitable causes. The numbers don’t lie, giving back is important to professionals – particularly to younger members of the workforce, and a common value among many.

In constructing a company’s culture, knowledge of the employees is a key point in designing and implementing a company culture that allows its employees to flourish. Knowing that philanthropy and giving back is important to the employees is a leg up for a company’s culture architects, but in truth this information is only half  of the battle.

Companies large and small can struggle with integrating this information into tangible manifestations within the organization. However there are some steps to keep in mind when creating a culture of caring (and giving) within the context of a company.

Start Early

While this does not apply if we are talking about an established business, if your company is in the process of development, make sure to incorporate this into the central tenets of your company’s mission statement. Whether this means devoting a certain amount of the company’s equity to a charitable cause, or establishing clearly defined programming and opportunities around a philanthropic purpose, incorporate this into the company’s mission ASAP. This means that employees will understand philanthropy as a core value of the company whether it’s the first hire or the hundredth.

Don’t Just Talk the Talk

While it’s a great idea to incorporate this sort of language and focus into the company’s mission statement and core values, it’s more important to show this sort of attitude. It’s great to have this written down somewhere, but the only thing that will give these words meaning is the corresponding action.

Care to Scale:

Be realistic about what resources your company is able to allocate to a charitable cause. Don’t overpromise, only to find yourself and your employees unable to deliver on this promise. Whether this is a dollar amount, or the manpower delivered by your team, make sure that your team is able to follow through. This means that you need to take stock from the beginning. Set charitable goals that are reasonable within the framework of your company. Furthermore, if possible, make sure that you are choosing a cause that works with the mission, focus or skills of your company and its talented employees. It’s always a great idea to share what your company is great at, with those who can truly benefit from that expertise.

While there are more ways to integrate giving into the core of a company, the most important thing is to take a step back and evaluate where your company is, where you want it to go and how integrating charity as a core value can be an asset to both the recipients of the charity and to the company itself.

 

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